1. Every logotype you design should be vector. Vector graphics offer such capabilities for modification that raster graphics can not and will never match. Vector imagery is based on paths that form objects not on small dots that are called pixels. Because of that, it is possible to resize vector image without any loss of quality.
2. Logos that look well anywhere are great. Company logotype has to look great in the header of their site, on their visiting cards, on T-shirts and any other material. One should be able to change colours of logotype with ease and place it on any material.
3. The advice to design vector logotypes has another important benefit. The best logos are the ones that are not crowded with a large number of unecessary elements. You should never use lots of photoshop effects in a logo design. If you use Adobe Illustrator or Corel Draw to create logotypes, they will be vector and most of the time simplistic but good-looking at the same time.
4. Always look for inspiration. Sometimes it may be truly difficult to think of completely new ideas and design something unique and original. It is always complicated to find new ideas. To solve this problem, visit inspirational sites, galleries of free vectors and other design elements on regular basis. This will ensure that you keep up with the newest design trends and are full of new ideas.
5. Good logotype should tell the story. Are you wondering what do I mean bysaying that? Great logotypes are those that are able to speak and people understand what the company is about and what services it provides just by looking at their logotype. Always think whether logotype you created reflects the ideas and values of the company or website that will use it.
Creativity is crucial when creating a logotype. However it is not enough. Logotype designers should follow some important rules when creating new logos. I hope that this article will be helpful and the visitors of this site will design many memorable logo designs in the future!
